retail sale
Eric Ewanco asked:


Why do manufacturers print this warning on certain products, typically individual items in a multi-pack? I never saw this until recently (last fifteen, twenty years or so). I mean, obviously, they want to prevent businesses from snapping up the multi-packs and reselling the items, but why? Is it because they are too lazy to label them for individual retail sale? Does it mess with their business model in some way? If so, how? Is it an attempt to force resellers to go through different channels? Again, if so, why is this important?

Lillian
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  • Comments

    attila on 9 September, 2009 at 1:59 am #

    Exactly what you said, a while back people were buying things in bulk and then reselling. Sometimes lets say.. those little tiny candy bars, you can buy a bag for 5 bucks, but you sell each for a quarter.. nice profit eh?
    there’s another reason too but sorry can’t remember.. I know I am no help.


    sam on 10 September, 2009 at 4:10 pm #

    I think it keeps the retail stores from opening the packages and selling them individually to make more money. For instance: a 4 pack of pudding for 99 cents. If it were legal, they could sell them individually for maybe 50 or 75 cents each making 2-3 bucks on all 4 instead of 99 cents. That’s just a rough estimate, and I think the manufacturers are afraid their business will go down if they give you a choice on how many you buy rather than having to buy the whole pack.